Morning Media Newsfeed: Fox News Tops Election Week | Yahoo! Buys BrightRoll

[emailonly]{{{ sbox300x250 }}}[/emailonly] Click here to receive Mediabistro’s Morning Media Newsfeed via email.

Fox News Channel No. 1 for Election Week 2014 (TVNewser)
Midterm elections translated to a big victory for Fox News Channel. FNC marked its highest-rated week of 2014 in both total day and primetime (Monday to Friday). Variety Its average around-the-clock viewership of 1.43 million — its highest for any week of 2014 — put it ahead of runners-up ESPN and Nickelodeon, both of which drew 1.28 million. This is the first time since the week of the Boston Marathon bombings that FNC has been No. 1 on cable in total day. Deadline Hollywood In primetime, FNC finished the week in second place among total viewers, behind ESPN. CNN and MSNBC ranked No. 25 and No. 24, respectively, in total day among cable networks, and No. 26 and No. 24, respectively, in primetime. TVNewser The return to Standard Time and the midterm elections combined to give all three network newscasts week-to-week gains. NBC Nightly News With Brian Williams also retook the lead in the adult 25-54 demo, which ABC’s World News Tonight With David Muir had owned for the last 11 weeks. Deadline Hollywood In the demo, Williams’ newscast clocked 2.19 million viewers to Muir’s 2.18 million; CBS Evening News With Scott Pelley drew 1.84 million demo viewers. NBC’s newscast also led among viewers of all ages: 9.45 million to ABC’s 8.76 million and CBS’ 7.25 million.

Yahoo! Buys Video Ad Service BrightRoll for $640 Million (Re/code / Reuters)
Yahoo! will pay about $640 million for automated advertising service BrightRoll, beefing up its ability to sell video ads in real-time to marketers. Adweek The acquisition ends three weeks of speculation that such a deal was in the making. It is the second-largest acquisition of Yahoo! CEO Marissa Mayer’s tenure, coming nearly 17 months after buying Tumblr for $1.1 billion. In a prepared statement, the Sunnyvale, Calif.-based Internet giant said it expected BrightRoll to reach $100 million in revenue this year, which is lucrative to Yahoo! since it’s suffered lagging ad sales in recent quarters. WSJ BrightRoll, an eight-year-old San Francisco startup, could help Yahoo! catch up to competitors Google Inc. and AOL Inc. in online video advertising, an area which eMarketer Inc. predicts will grow 56 percent to $5.96 billion this year in the U.S. GigaOM comScore lists BrightRoll as the ad platform with the widest reach, serving ads to 52.4 percent of all U.S. Internet users in September.

Amazon to Debut New Yorker Series (FishbowlNY)
Amazon.com has announced seven new pilots, and one that caught our eye was The New Yorker Presents. According to Amazon, it will be a “docu-series,” which is a fancy way of saying the show will feature both fiction and documentary elements. HuffPost Slated to premiere exclusively on Amazon Instant Video in early-2015 along with six other pilots, the series will “bring the pages of America’s most award-winning magazine to life,” under the guidance of executive producer and Academy Award-winning director Alex Gibney. Joseph Libonati, vice president of corporate branding and communications at Condé Nast, said that it was Condé Nast Entertainment executive Michael Klein who first brought the idea to Gibney, and then together the pair approached Amazon with the project. FishbowlNY The magazine has also relaunched its paywall, which locks out non-subscribers after they read six articles per month. Non-subscribers will still be able to view the New Yorker’s homepage, content sections, video hub and the Goings On About Town listings. Poynter / Top Stories “We studied reader patterns,” newyorker.com editor Nicholas Thompson said in a phone call. There was no magic spot, just “what seemed fair and what felt right.”