Morning Media Newsfeed: Emmys Post Strong Ratings | Pew Reports on ‘Spiral of Silence’

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NBC’s Emmys Drop From Last Year But Dominate on New Night (LA Times / Company Town)
Held on a Monday for the first time since 1976, the 66th Annual Primetime Emmy Awards won the night in viewers, according to Nielsen ratings. Down in total viewership from last year, the three-hour ceremony drew in 15.6 million viewers. Deadline Hollywood It was behind only last year’s 17.8 million, which had benefited from a Sunday scheduling, a September airdate and a high-rated NFL lead-in. On the other hand, that CBS Emmycast had to compete against a highly rated NBC Sunday Night Football game (Chicago/Pittsburgh), which averaged 20.5 million viewers and a 7.7 rating in the demo. AllFacebook Roughly 6.2 million Facebook users weighed in on the Emmy Awards Monday night, leading to 10.9 million interactions on the social network, according to Facebook data analyst Betsy Williams. Lost Remote For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with more than 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards Monday night. GalleyCat Grammy Award winner Weird Al Yankovic requested that author George R.R. Martin “type as fast as you can.” Yankovic reasoned that “we need more script.” Yankovic performed a medley of TV theme music at the Emmy Awards. As he was singing the Game of Thrones portion, comedian Andy Samberg (donning a costume of character Joffrey Baratheon) handed Martin a typewriter.

Pew: There’s a ‘Spiral of Silence’ on Social Media (10,000 Words)
We often think of the Internet as a breeding grounds for idea exchange — a place that lends itself perfectly to sharing viewpoints on topics both trivial and complex. But according to Pew Research Center, there’s something deeper happening in your social media networks that goes against what many of us may perceive. Pew Research Project A major insight into human behavior from pre-Internet era studies of communication is the tendency of people not to speak up about policy issues in public — or among their family, friends and work colleagues — when they believe their own point of view is not widely shared. This tendency is called the “spiral of silence.” CJR / Behind The News The study showed Facebook and Twitter users posted less about Edward Snowden and his revelations of government surveillance if they felt their networks would disagree with their viewpoints, and were nearly twice as likely to share on Facebook if they felt their network agreed with them. The Washington Post / The Switch That unwillingness to speak up also transferred to the real world. Facebook users were half as likely to voice their opinions in a public setting if they thought their friends on the network disagreed with them. Those on Twitter were 0.24 times less likely to do the same. Users on Instagram, where the study found people tend to have the most awareness of the diversity of their social networks, were 0.49 times less likely to even be willing to discuss the issue with their own families at dinner. SocialTimes That point is especially interesting because it “suggests a spiral of silence might spill over from online contexts to in-person contexts.” The authors of the report speculated that social media users have seen others being cyberbullied for unpopular opinions, which would “increase the perceived risk of opinion sharing in other settings.” NYT / The Upshot These findings are limited because the researchers studied a single news event. But consider another recent controversial public affairs story that people discussed online — the protests in Ferguson, Mo. Of the posts you read on Twitter and Facebook from people you know, how many were in line with your point of view and how many were divergent, and how likely were you to speak up?