Morning Media Newsfeed: Dish, Scripps Make Online TV Deal | Sponsors Back Away from NFL

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Dish Gets Scripps Networks Rights for Online Video Service (THR)
Pay TV company Dish Network and Scripps Networks Interactive on Tuesday announced a multi-year carriage renewal for the latter’s lifestyle cable TV networks. Deadline Hollywood HGTV, Food Network and Great American Country are among the Scripps Networks Interactive channels that will be part of the package that Dish Network is assembling for its planned broadband video service that will target young viewers who want a low-cost alternative to the full pay TV bundle that many consider to be too expensive. Re/code The service is supposed to launch this year. Like pacts Dish has previously made with Disney and A&E, the agreement is part of a larger distribution deal for the satellite TV company. Last week, Sony announced that it had made progress on its own Web TV plans by signing up Viacom. Variety In addition to the over-the-top streaming rights, the pact expands Dish’s distribution of authenticated live and VOD programming on Internet-connected devices and widens distribution of DIY and Cooking Channel to Dish’s America’s Top 200 satellite TV package. The OTT rights under the deal with Scripps Networks let Dish deliver multiple streams per household. “This first-of-its-kind OTT deal for Scripps Networks Interactive enables us to reach even more people through Dish’s innovative services,” said Ken Lowe, Scripps Networks Interactive president and CEO. New York Post Dish chairman Charlie Ergen was on the East Coast last week wooing programmers to the new platform, sources said. Dish is one of the first companies to risk cannibalizing its existing pay-TV product to be a first mover in burgeoning Internet-based TV space.

Sponsors Begin Backing Away from NFL During Public Image Crisis (Mashable)
Explosive child-abuse allegations surrounding one its biggest stars, Minnesota Vikings running back Adrian Peterson, last Friday were the last thing the NFL needed after a rotten week. Then reports hit the Web late Monday that Peterson had previously been accused of injuring another one of his sons, continuing what’s been an incredible run of hits to the public image of America’s most popular sports league. Now some sponsors affiliated with the NFL — including one of its most recognized partners — are beginning to speak up with both words and actions. THR On Tuesday, Anheuser-Busch — a big spender in Super Bowl advertising whose Bud Light brand is the official beer of the league — issued a highly critical statement of the NFL. “We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” said the beverage maker in a statement released by a spokesperson. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league.” HuffPost / AP McDonald’s, Visa and Campbell Soup Co. say they have also voiced similar concerns to the league. The statements come after Radisson hotels said Monday that it was pulling its sponsorship of the Minnesota Vikings. No other brands have pulled sponsorships from teams or the NFL. Mediaite An NFL spokesman responded to Anheuser-Busch’s statement with this brief comment: “We understand. We are taking action and there will be much more to come.” PRNewser Despite the “tsunami” of bad press that has begun to touch on NFL sponsors like CoverGirl via the hashtag #GoodellMustGo, we think it’s safe to say that most of the corporate names backing the world’s most profitable sports league will continue keeping the bench very warm until league commissioner Roger Goodell does something that goes well beyond the poor management practices he’s displayed so far this year.