Morning Media Newsfeed: Colicchio Joins MSNBC | Yahoo! Finance Nabs Serwer

Tom Colicchio joins MSNBC. Yahoo! Finance names Fortune's Andy Serwer editor. These stories and more in today's Morning Media Newsfeed

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MSNBC’s New Dish: Tom Colicchio Named Food Correspondent (TVNewser)
MSNBC continues to open the aperture, by hiring its first food correspondent. Tom Colicchio, a 30-year veteran chef, restaurateur and, since 2006, head judge on Top Chef, joins the network, as he continues on the food competition show which airs on MSNBC’s sister network Bravo. Mediaite In a memo to MSNBC staff, network chief Phil Griffin wrote that Colicchio’s work will focus on how “food is an essential — yet underreported — part of our cultural and political debate.” He will report regularly to cable shows like Morning Joe and The Rachel Maddow Show, in addition to hosting a series for Shift — MSNBC’s digital network — called “Stirring The Pot.” Variety Colicchio has been a semi-regular guest on various MSNBC shows over the years. Colicchio said he will put an emphasis on political and social issues that involve food and agricultural concerns in his MSNBC reporting. Deadline “Stirring The Pot” will feature digital documentaries and conversations with the people shaping today’s most compelling stories about food and its impact on our daily lives. “Everyone Eats” will feature a series of interviews over lunch with a wide range of newsmakers, including sports stars, elected officials, actors and star chefs. NYT / ArtsBeat Colicchio started as a chef at Mondrian and Gramercy Tavern, and became a restaurateur after opening Craft, Colicchio & Sons and the sandwich chain ’wichcraft. Increasingly he has spoken up on food issues like school lunches, genetically modified foods, hunger in America and the minimum wage, testifying before Congressional committees. He was the executive producer of and appeared in 2013’s A Place at The Table, a film about food insecurity in America, which was directed by Kristi Jacobson and his wife, Lori Silverbush.

Andy Serwer Named EIC of Yahoo! Finance (FishbowlNY)
Andy Serwer has been named editor-in-chief of Yahoo! Finance. Serwer most recently served as editor of Fortune. He had been with Time Inc. for 29 years. WWD / Memo Pad Time Inc. dismissed Serwer over the summer and replaced him with Alan Murray. At Yahoo! Finance, Serwer replaces former editor-in-chief Aaron Task, who held the top spot for seven years. New York Post Serwer’s hiring is part of a pattern for Yahoo! CEO Marissa Mayer, who has been plunking down big bucks for marquee names, including former CBS Evening News anchor Katie Couric and top tech columnist David Pogue. In his posting, Serwer described himself as an early booster of Yahoo! Finance, first drawing on it for market news and data in 1997, when he started writing his daily blog, Streetlife, for Fortune.com. NYT Serwer said he planned to bring in “distinguished reporters and journalists to break news and do groundbreaking and award-winning stories both in text and video and on mobile.” He said the expansion would include live events. Kathy Savitt, head of media at Yahoo!, said that Yahoo! also planned to increase its “commitment and focus on Yahoo! Finance video programming.”

NBC Nightly News Maintains Lead With Lester Holt (TVNewser)
As the six-month suspension of Brian Williams got underway, NBC Nightly News continued as the most-watched evening newscast last week with Lester Holt in the anchor chair. But compared to the same week last year only ABC’s World News Tonight With David Muir saw total viewer growth, up 9 percent. THR / The Live Feed The NBC broadcast posted a victory among total viewers, with an average 9.43 million. The demo race much was tighter. Despite leading ABC News by 400,000 total viewers, NBC only just topped it in the key demo, 2.292 million to 2.242 million. Variety Even so, Nightly’s lead over its rivals is not as robust as it was a year ago, when NBC’s coverage of the Sochi Olympics helped boost the evening newscast to a nine-year ratings high. And it is down 7.6 percent in total viewers from the prior week, when Williams sat in the chair. Politico / Dylan Byers on Media The good numbers for NBC bring up a few questions for the network and Williams’ future. First, huge storms have been pummeling the country this week, and weather always equals better ratings. Add on to that the publicity surrounding Williams’ departure, more viewers might have been tuning into see the result of the drama. The ratings a month or so from now will give us a clearer picture of how Nightly News is really doing without Williams.