Morning Media Newsfeed: Amazon Adds McGrath to Board | Gifford Pens Today Musical

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Amazon Adds Former MTV CEO Judy McGrath to Board (Re/code)
As Amazon continues its push into becoming a big creator of online TV shows, it’s adding some serious media expertise to its board. The company said on Friday that it had elected longtime former MTV CEO Judy McGrath to its board of directors, effective Oct. 1. Deadline Hollywood As an incentive to stay, she received rights to 2,520 shares convertible at a rate of 840 a year over three years beginning August 2015. Variety Since June 2013, McGrath has been president of Astronauts Wanted: No Experience Necessary, a digital-content joint venture between McGrath and Sony Music Entertainment. She had run Viacom’s MTV Networks from July 2004 until May 2011, and had been part of the startup team that launched the music cabler in 1981. THR McGrath was also appointed to the Leadership Development And Compensation Committee at Amazon, according to a Friday SEC filing. On Friday, Amazon’s shares were trading at $308 each. Amazon launched a streaming music service called Prime Music earlier this year, and it said a week ago it will be spending $100 million on original content this quarter to beef up its Prime Instant Video Service, which competes with Netflix, Hulu and other streaming video services. Forbes The appointment makes McGrath the third woman out of 10 current directors to sit alongside CEO and chairman Jeff Bezos, joining Patricia Stonesifer, CEO of non-profit Martha’s Table, and Jamie Gorelick, former deputy U.S. Attorney General.

Today The Musical (TVNewser)
Kathie Lee Gifford revealed Friday that she has written a musical about the Today show. Today Following NBC’s Sound of Music last year and in anticipation for the network’s version of Peter Pan coming in December, Gifford wrote an 18-minute musical featuring all the Today anchors and crew. HuffPost The musical will be called Not Today And Tomorrow’s Not Looking Good Either and will air sometime this year, NBC News said. But that’s not all. Regis Philbin wasn’t just a guest co-host Friday. Yep, you guessed it — he will also be appearing in the musical. Variety Gifford wrote the words and music for Scandalous, a musical that opened on Broadway in November of 2012, but closed in early December of that year. She has also long burnished a musical career, releasing several albums.

With Apple-Beats Deal Complete, Ian Rogers to Run iTunes Radio (WSJ / Digits)
Now that Apple has officially swallowed Beats, Ian Rogers, the head of Beats’ subscription-music service, will also oversee the iPhone-maker’s iTunes Radio efforts, according to people familiar with the matter. HuffPost Apple announced the completion of the Beats deal in a blog post on its website Friday. The post came complete with a “Welcome to The Family” banner. CNET Apple provided no insight into what it has planned for Beats now that it owns the company. Apple announced that it had acquired Beats for $3 billion in May. While the company was interested in Beats’ core business of headphones, it also made clear that it was enticed to make the move by Beats Music, a streaming-music service that Apple is in some way planning to leverage for its own product lineup. Forbes Although Apple disclosed its intention to buy Beats in May, it still required approval from U.S. regulators and the European Union. The European Union approved of the deal last week and Vivendi, the France-based media and telecommunications company, issued a press release Friday saying that Apple purchased its stake in Beats for $404 million.

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