More Than 500,000 People Watch Amanda Oleander Paint on Periscope — How Does She Do It?

Amanda Oleander loves using Periscope to chat with fans and give people a behind-the-scenes look at creating art — but she's not willing to just work with any brand.

Periscope, the livestreaming app, is taking Twitter by storm. Twitter acquired the app in March, but the platform has already drawn a dedicated following.

At the Socialbakers Engage conference last week in New York, prominent Periscope users such as Mario Armstrong and Tasmin Lucia-Khan shared how they achieved monumental fanbases through the app. Many popular Periscope influencers have made money by partnering with brands for events and reviews, but some still see Periscope as the most raw form of expression out there today. There’s no editing, no filters and nothing between the viewer and the broadcaster.

SocialTimes talked with viral Periscoper Amanda Oleander, an artist who simply broadcasts while she paints and gives people a behind-the-scenes look at her daily life. When she turns the app on, her audience is more than a half-million people. How did she tap in to such passion?

SocialTimes: So what do you do on Periscope that makes your broadcasts so popular?

Amanda Oleander: It’s kind of like a daily blog. Every single day, I talk to (my followers). The best thing is, you can interact live. I paint, I draw, I have lunch with them and dinner, I’ll cook, I’ve longboarded while Periscoping. I fell one time off Periscope, and I told my community. Two weeks later, they sent me some guards for my knees and elbows. It’s so sweet. They’re such nice people.

ST: When did you start using Periscope?

AO: March 28, which was the day after it launched. I didn’t even know that I was on there so early until a couple weeks later.

ST: When did you realize that you really had something powerful?

AO: I think it was the first or second week, when I was the top woman on Periscope. That stayed for months. Then people like Bree (Olson), she’s in the adult industry and had a bigger following, came on, but … I didn’t have a following anywhere else. Twitter, I literally had under 1,000 followers. Instagram, under 2,000. That’s why people were like, “What the heck?” and I was like that too.

I spoke to the people at the Periscope office, and they said that they did notice me early on. They think one of the reasons my community grew so quickly was because I had content that people couldn’t really find anywhere — painting live from beginning to end. Usually people on YouTube, people fast-forward that and you never have time to talk to the artist. I think people found it interesting that I’m 25 and I’m my own boss in L.A.

ST: Do you feel that streaming apps like Periscope really bring out this new kind of content that just hasn’t really been around before?

AO: Live streaming is its own ballgame, really. You can’t take back what you say. That separates the people that want to get on there. People who love YouTube won’t even touch it, because they can edit what they say (on YouTube). Live streaming, I think it’s great for people who are creatives because it shines a light on what you do and all the hard work that goes into it. Sometimes, people were like, “I feel like I should be paying to watch this,” and I’m like, “No, this is what I do for a living!” I love it.

Something that’s great too, is that it’s not something I have to take time to do. It’s not like, “OK, now I’m going to Periscope for an hour.” I’m working, I’m painting, this is my job — and I get to Periscope at the same time. It’s not that hard to do it if you’re creative. If you’re a dancer, if you’re a singer, you’re going to practice anyway. Why not open it up to the world so they can see a sneak peek of your life? This isn’t reality TV where it’s scripted on television — it’s real. This is 2015, and people want more genuine and real and we crave that.