Facebook Doubles Partner Categories
Facebook introduced partner categories in April, allowing brands to target ads to users by category, such as “auto intenders” (users whose behavior indicated interest in purchasing a car) and “soda drinkers,” based on their activities both on the social network and elsewhere on the Web, including mobile and even offline. Now the number of partner categories has doubled.
Facebook introduced partner categories in April, allowing brands to target ads to users by category, such as “auto intenders” (users whose behavior indicated interest in purchasing a car) and “soda drinkers,” based on their activities both on the social network and elsewhere on the Web, including mobile and even offline. Now the number of partner categories has doubled.
Facebook and partners Datalogix, Acxiom, and Epsilon officially confirmed that the number of available partner categories has doubled, from more than 500 at launch to more than 1,000.
In order to access the new partner categories, Power Editor must be re-downloaded.
New
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in