More On YouTube's Advertising Push
Google and YouTube stirred up some serious debate with yesterday’s video ad launch.
Here’s Online Media Daily’s take: “While insiders and users questioned whether YouTube viewers would tune out in droves, if advertisers would get the bang for their buck, and whether ‘we really need more push marketing in supposedly interactive environments,’ agency types, market analysts and online video experts questioned by Online Media Daily agreed on one thing: YouTube’s move was a classic Google first step–smart, possibly game-changing, and ready to be tweaked on the fly.”
Analysts
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