Should PR Pay Attention to Derek Jeter's 'The Players’ Tribune?'
Last Wednesday’s launch of the Derek Jeter-founded The Players’ Tribune, a digital forum for athletes, scored a home run from a media coverage standpoint. Later that day, key editorial and marketing executives involved in the venture –along with Jeter’s agent — appeared on a panel at Advertising Week New York to discuss the platform further.
The Players’ Tribune may be a worthwhile outlet for PR firms with clients whose business is associated with sports, since the site plans to feature branded content in addition to athlete-contributed content.
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