More Magazine Gets Luxe Redesign to Reflect Its High-Income Audience

Women's title boasts industry's most affluent readers

If you had to guess which women's magazine had the highest median household income, what would you say? Perhaps Harper's Bazaar? Maybe Vogue?

As it turns out, the answer isn't an obvious one: It's More, the Meredith title launched in 1998 as an upscale service magazine for middle-aged women that now has a median household income of $112,000—nearly double that of Bazaar.

More magazine, prior to its redesign.

Well aware of More's perception problem, editor in chief Lesley Jane Seymore and publisher Jeannine Shao Collins are unveiling a redesign today that aims to make the appearance and tone of the magazine match its upscale readers.

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