Jeff Stockwell emailed me a link to an interview with the DC Comics Design Director where he talks about the new logo. Also included: the nifty Brand History I posted above. (Which only confirms my feeling that the new design is a letdown.) Here’s a snippet where he discusses the limitations of Glaser’s bullet design:
The mark that Milton Glaser developed back in the mid-’70s has obviously served us very well, but the large caveat was that it was built for one purpose, and one purpose only, when we were just letterpress superhero comics.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in