More Companies Now Plan to Use Cyberattacks to Enhance Their Reputations

We all know that the latest PR disaster trend for major businesses involves digital security failures. Target is only the biggest name to suffer a huge hit to its reputation and its bottom line thanks to an embarrassingly well-executed breach of the wall between millions of customers’ personal data and those who would use it for their own purposes.

But what can businesses do to address this problem as the stories get bigger? According to a new report released by The Economist, a growing number of them now see such breaches as inevitable events rather than catastrophes to be avoided at all costs.

In fact, some plan to use newly robust response strategies to improve their own reputations.

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