More Brands Are Using Real-Time Bidding to Buy Ads: Report
AT&T is the top spender in first half of 2013
Just as interest in native advertising keeps growing, more brands are also exploring the other side of the coin: programmatic advertising.
The number of brands using real-time bidding (a method of purchasing ads programmatically) increased by 69 percent from the fourth quarter of 2012 to the second quarter of 2013, according to a report from Casale Media subsidiary Index.
CPMs for this type of ad buying are increasing, too, which Casale Media chief marketing officer Julia Casale-Amorim attributed to increased competition for inventory sold programmatically.
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