More Back-to-School Shoppers are Going Online
Of those surveyed, 69 percent plan to use social media sites to find out about promotions on back-to-school products. Another 44 percent plan to browse for back-to-school products on social media sites. And, 28 percent plan to use the sites to read product reviews and recommendations to help make decisions on what to buy.
The number of consumers in the U.S. using social media sites to assist in back-to-school shopping has increased by six percent consecutively year-after-year according to a new survey by market research company Deloitte.
As indicated by the results of the survey that was released last week, 35 percent of parents in the U.S. plan to use social media to help with their back-to-school shopping. The figure indicates a 6 percent increase from the 29 percent of shoppers making the same decision in 2010.
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