More Authors Hiring Firms to Buy Up Their Own 'Bestsellers'
We can all agree that promoting books is a difficult and often thankless job complicated by the public’s rapid move away from paper and toward the digital model (which is less profitable but more efficient and far more agreeable to spouses who really don’t care for the dust and clutter of a big bookshelf).
For authors and publishers alike, the very ability to claim “bestseller” status can significantly increase sales in addition to related speaking and consulting fees (especially relevant if you write about business).
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