Mooninite Leader Revealed Plans to Communicate in "Unique Ways" Before Aqua Teen Hunger Farce

In January Steven Heller just happened to conduct an interview with the guy who was planning the botched Lite Brite invasion of Boston. A quote from Sam Travis Ewen, founder of Interference (indeed), and the entire topic of guerilla advertising tactics has a whole new perspective post-Boston:

Ironically, Ewen’s son, Sam Travis Ewen, is the founder and CEO of Interference, Inc., a firm specializing in alternative marketing (and responsible for the guerrilla fiasco in Boston, where police arrested two artists for posting electronic contraptions advertising a Turner Network cartoon).