Monitor, Measure, and Optimize Your Social Media Efforts

Despite the widespread use of social media for businesses and brands, it’s still incredibly complicated to measure the success of your online efforts. It’s easy to get lost in the amount of data available and feel overwhelmed by how to present and apply it.

What tools should you use? Which numbers really matter — likes, followers, retweets, comments?

This class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect. You’ll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We’ll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.

Enrollment closes September 30

Seats are limited. Register now!

WHEN: 4 sessions, 10/1 – 10/22. Online chats Mondays, 9:30-10:30 pm ET

WHERE: Online

PRICE: $350 (or $325 for AvantGuild members)

Instructor Danielle Brigida is manager of social media for the National Wildlife Federation, where she actively engages constituents using a mixture of online tools and social networking sites. An early adopter of social media with creative, engaging campaigns, Danielle has been recognized by Mashable,, Greenopia, and Katie Paine for her efforts to drive traffic and engagement for NWF’s campaigns.

In this class, you will learn:

  • Which metrics matter to your brand
  • How to use web analytics to measure social media efforts
  • The latest tools for measuring Twitter and Facebook
  • Shortcuts to measure and monitor your online activity
  • How to develop a social media measurement report

By the end of class, you will have:

A social media measurement report of your online activity and a comprehensive strategy to monitor and measure your social media efforts.

Admission Requirements:

Students should have access to web analytics and at least one social media presence.

The online classroom has several components:

  • Lessons: Access weekly lectures.
  • Homework: Share your work and receive instructor feedback.
  • Discussion: Exchange resources and ask questions via discussion forum.
  • Chat: Join a weekly group discussion via instant message. Transcripts are available if you can’t participate.

Seating is limited. Save your spot and register today.

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