Moms Adopting Mobile Web
When one thinks of the most wired, mobile-dependent demos, Foursquare-loving urban hipsters or text-obsessive teens spring to mind. But moms, not so much.
But according to Babycenter’s 2011 Mobile Mom Report, moms with smartphones like the iPhone spend more time with the mobile Web (6.1 hours a day) than the PC-based Web (4.1 hours).
Of course, more moms still have vanilla-featured phones than smartphones. And
among nonsmartphone moms, PC-based Web consumption dominates mobiles—an average of 5.4 hours per day spent surfing the Web on a PC vs.
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