Mommies Rejoice As The Knot Adopts The Bump

Babies are big business. In fact, we seem to have become a baby-obsessed culture. Just ask J. Lo, who’s poised to make upwards of $4 million for snapshots of her newborn twins.

TheBump.com, a well-established destination for pregger moms hopes this trend continues. In fact, The Knot is so confident that it will, they’ve pumped out some cash to purchase The Bump. Makes sense, no? Get married. Have baby. Get old. Perhaps they’ll purchase Mid-Life Crisis dot com in the near future.Mostly a repository of information, users can expect to find everything from pre-birth information (such as a “Trimester To-Do List”) to throwing an environmentally sound baby shower.

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