Moguldom Media Launches African American – Focused ‘Atlanta Post’

atlantapost03042010.pngMoguldom Media, the company behind Bossip.com and Hip-Hop Wired, today announced the launch of The Atlanta Post, a site catering to high-income African Americans.

Don’t let the name fool you. The Atlanta Post is a New York – based, nationally focused site. Its name comes from Atlanta’s prominent place in African-American culture, managing editor Rahwa Asmerom tells us:

It’s been said that Atlanta is the capital of African-American influence. It’s a city with a deep African-American history and is a locus of burgeoning black entrepreneurs and businesses. It’s the spirt of the city’s African-American activity and progress that we were trying to capture with the name. (Not to mention, the parent company Moguldom Media Group is also based there).

With local editions geared toward New York, DC, Chicago and of course Atlanta, the site provides original and aggregated content on personal finance, business, media and politics. In a statement, Moguldom CEO Marve Frazier says that The Atlanta Post will fill a gap in current online media.

The African-American community produces its own leaders, and the online resources that serve these individuals should originate within our community as well, rather than leaving them to make do with more generic publications that fail to reflect the unique needs and preferences of high-income African-Americans.

Full press release after the jump.


New York (PRWEB) March 3, 2010 — Moguldom Media Group, an innovative new media company, today announced the launch of The Atlanta Post, a new online destination meeting the business, financial, political, and lifestyle needs of high-income African-Americans. The nationally-focused site is complemented by four local editions targeting Atlanta, Chicago, New York, and Washington DC. The Atlanta Post is the latest addition to Moguldom’s diversified portfolio of online publishing brands, which reach an estimated 2.5 million unique visitors each month (Google Analytics).

With the introduction of The Atlanta Post, Moguldom is moving to capitalize on a highly lucrative market which has traditionally been overlooked by online publishers: African-Americans between the ages of 25 – 55 with an household income of more than $75,000. Representing 17% of the African-American population, these highly educated, well-informed, motivated, and ambitious individuals account for 45% of the community’s total buying power—which has been projected to exceed $1.1 trillion by 2012 (Packaged Facts). Still, in spite of its significant economic influence, this elite population has until now had few sources of targeted, premium news and information.

Having enjoyed rapid growth and strong success for its targeted online brands since its inception in 2006, Moguldom is uniquely qualified to take the lead in serving this elite African-American market. Moguldom sites like Bossip.com and HipHopWired have drawn large audiences and helped define new media for today’s African-American consumers by delivering uniquely compelling and authentic online experiences. Now, the company will apply its proven vision and skill to a new online destination serving the business and political leaders within this community.

Said Rahwa Amerom, Managing Editor for The Atlanta Post, “We look forward to giving African-American professionals the kind of targeted, highly relevant online experience they’ve been waiting for. The Atlanta Post will inform our visitors through both aggregated and original reporting, analysis, and opinion. How-to content will help our readers achieve their goals in small business, personal finance, and career, and coverage of successful African-American business and thought leaders will provide inspiration for a new generation of rising stars. For advertisers, The Atlanta Post offers a powerful new opportunity to reach and sell to this select group.”

The launch of The Atlanta Post further diversifies Moguldom’s portfolio of online publishing brands while staying true to its commitment to creating media entities owned and operated by the same African-American community which it serves. Said Marve Frazier, CEO of Moguldom Media Group, “The African-American community produces its own leaders, and the online resources that serve these individuals should originate within our community as well, rather than leaving them to make do with more generic publications that fail to reflect the unique needs and preferences of high-income African-Americans. We’re excited to launch The Atlanta Post and add its brand to our premium portfolio.”