Moen Showers Pinners With a Quiz

The bathroom fixture maker is backing its Aromatherapy Shower with INLY essential oil capsules

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Bathroom fixture maker Moen became the latest brand to try its hand at marketing via quizzes on Pinterest.

Moen is backing its Aromatherapy Shower with INLY essential oil capsules with a five-question quiz on Pinterest that enables Pinners to find the perfect relaxing and sensory shower experience, based on their answers.

Pinterest said there was a 12 times increase in searches for body care products on its platform in September and October compared with the same months last year, as well as a five times increase in shower routine and a 67% uptick for daily self-care checklist.

Moen global manager, social media and influencer marketing Brittany Neish said in a statement, “These days, everyone could use a little more ‘me time.’

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