Moen Showers Pinners With a Quiz

The bathroom fixture maker is backing its Aromatherapy Shower with INLY essential oil capsules

Searches for body care products on Pinterest were up 12 times year-over-year in September and October Moen/Pinterest

Bathroom fixture maker Moen became the latest brand to try its hand at marketing via quizzes on Pinterest.

Moen is backing its Aromatherapy Shower with INLY essential oil capsules with a five-question quiz on Pinterest that enables Pinners to find the perfect relaxing and sensory shower experience, based on their answers.

Pinterest said there was a 12 times increase in searches for body care products on its platform in September and October compared with the same months last year, as well as a five times increase in shower routine and a 67% uptick for daily self-care checklist.

Moen global manager, social media and influencer marketing Brittany Neish said in a statement, “These days, everyone could use a little more ‘me time.’ With our new Aromatherapy Shower with INLY essential oil capsules, we at Moen have reinvented aromatherapy, making it easy to transform your shower and bathroom into your own personal, at-home spa. We’re excited to partner with Pinterest on this new campaign to make it simple for users to find out which of our four fragrances is just right for them to give as a gift to loved ones – or themselves – this holiday season.”

Moen/Pinterest


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}