Mobui Lets Viewers Chat with their TV

They’re everywhere. We all know at least one. People who shout comments at the TV screen as if the characters or commentators can hear them. With a new product from mobile app developer Mobui, they can. Sort of.

Mobui Audience Chat is a group chat product that lets viewers interact with TV shows using their cell phone.

Developed for use by broadcasters and television studios, Mobui Audience Chat makes programs interactive by enabling viewers to post opinions, comments or questions in mobile chat rooms.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in