MobPartner unveils MobWidget, aims to improve mobile app discovery

Mobile advertising company MobPartner has launched its MobWidget tool, aimed at introducing “smarter” app discovery to publishers. The HTML-based ad unit allows publishers to offer contextually relevant app suggestions to users, accelerating mobile revenue, and can be activated with a few lines of code, without the need for an SDK.

MobWidget was created with content and editorial publishers in mind, and offers recommendations for new apps based on the editorial content a user is currently reading.

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