Mobitel Launches Television Ad Campaign Touting Facebook Support

This morning I stumbled across an interesting video of a Sri Lankan television ad in which Mobitel is promoting their new service which provides Facebook support. Interestingly enough it doesn’t appear that Mobitel is offering anything unique in that it simply integrates through Facebook’s mobile interface. I couldn’t tell you if Facebook was invested in this campaign or not but it appears that Mobitel is not the largest mobile provider in Sri Lanka.

Currently Facebook has over 220,000 users in Sri Lanka, which has a population of around 20 million.