The parent company (WLK Holdings) can be traced to sunny, booming Perth.
The primary URL (mobilelikez.com) showcases some millennial-worthy spelling. And the secondary URL (unbelievablebuzz.com), likely one of several, echos a media enterprise that is famously proving out the equation:
{TONS OF LISTICLES} +
{THE ODD BIT OF LONG-FORM JOURNALISM} =
Jonah Peretti BEACH HOUSE
We’re guessing many of the folks passing around these sincere forms of BuzzFeed flattery are blissfully unaware of the fact that they didn’t come from BuzzFeed.
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