Mobile Video Usage Grows Dramatically
It’s still a relatively small market, but the numbers are impressive. MediaPost is reporting that the percentage of mobile device users who view video programming and advertising while on the go has doubled for people using hand-held devices (such as iPods and cell phones), and has jumped by more than 40 percent among people using laptop computers, according to the 2007 edition of “How People Use Mobile Video” from Knowledge Networks/SRI.
Plus, the kind of mobile video consumed tends to depend on the device.
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