Mobile Video is Coming. No, Really.

The Los Angeles Times reports that with 89% of U.S. adults signed up for cellphone service, carriers are trying to boost revenue by getting customers to receive more data on their phones—and nothing contains as much data as video.

We’ve gone over the problems with mobile video many times, such as the poor performance (at least with streamed video), the small screens, the difficult user interfaces, and the high costs. But that may change soon, industry executives said in the report; sales of video subscription services jumped to $308 million in the last quarter of 2007 from $112 million a year earlier, according to Nielsen Mobile.

“It

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in