Mobile Video Ads Set to Soar

Mobile video advertising is set to soar, though from a decidedly modest base. Revenue tied to mobile video is expected to nearly triple from 2009 to 2014 — jumping from $436 million to $1.34 billion, according to eMarketer.

In 2010, mobile video revenue should reach $548 million, per eMarketer, which predicts that the universe of mobile video viewers in the U.S. will approach 24 million this year.

However, eMarketer’s mobile video revenue figures include dollars driven through advertising, direct downloads and subscriptions, with advertising still representing a small portion of the pie.

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