A Third of All Revenue From Holiday Shopping in 2017 Came During Cyber Week

Salesforce data shows half of shoppers were done buying by Dec. 3

The holidays are over—that is except for brands and retailers already looking ahead to this year’s holiday shopping season and trying to figure out what worked (and what didn’t) in 2017.

Two key lessons from 2017: Mobile shopping continued to rise, and personalized product recommendations grew, according to an exclusive infographic from Salesforce Commerce Cloud.

According to the data, 50 percent of orders were done on phones on Dec. 25, compared with less than 40 percent in 2016.

Rick Kenney, head of consumer insights at Salesforce Commerce Cloud, did point out however that this “mobile-first moment” happened originally on Thanksgiving—only for consumers to beat those order shares again on Christmas Day by 4 percent.

“It’s the first time we’ve seen this [mobile buying increase] happen,” Kenney said. 

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