Mobile Shoppers Iffy on Coupon Redemption
Study: Only half sometimes redeem deal
Brands running mobile coupon campaigns, take heed: You might as well require consumers redeem the coupon in stores.
Of the consumers who prefer to buy items in brick-and-mortar stores, 81 percent at least sometimes redeem coupons when making a purchase. That’s the case for only half of mobile shoppers, according to a survey of 800 mobile users by mobile ad network Greystripe.
Only 22 percent of traditional shoppers and 16 percent of mobile shoppers use their phones or tablets to redeem a coupon.
Greystripe looked at the most popular ways shoppers use their mobile phones or tablets, and found that 58 percent of traditional shoppers and 51 percent of mobile shoppers use their phones or tablets to compare prices.
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