Mobile Search on the Rise
MediaPost reports that mobile search is gaining in popularity both here and in Western Europe, according to a new study from comScore M:Metrics. Some specifics, quoted from the report:
– Mobile search in the U.S. was up 68% in June compared to the year-earlier period and up 38% on average in Europe.
– 9.2% of subscribers overall used mobile search in the U.S. and 5.6% in Europe. (Specifically, the U.K. was tops, with 9.5% using mobile search.)
– Google is the top choice for browser-based searches, with a 60% share of mobile searchers in all countries measured by comScore M:Metrics.
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