Mobile Posse launches AppEnvoy Rewards for home and lock screen advertising

Mobile Posse has revealed its two new home and lock screen push messaging solutions: AppEnvoy Rewards and AppEnvoy Custom. Both allow publishers to engage with their consumers on the home and lock screens of their devices, with AppEnvoy Rewards introducing an additional revenue stream to those publishers.

The overall AppEnvoy platform focuses on timely and targeted rich-media push messages. Via AppEnvoy Rewards, app publishers will earn payments based on the advertisements included with these home and lock screen messages.