Mobile Phone Use by Kids and Teens on Rise
The ready availability of mobile phones, the growth in ownership of smartphones and the introduction of advanced features on various mobile devices means that media consumption — and, by extension, advertising exposure — is happening anywhere, anytime. And it’s becoming especially prevalent among kids and teens.
According to the Kaiser Family Foundation, 66 percent of children ages 8 to 18 owned a mobile phone in 2009, up from 39 percent in 2004.
There was a noticeable spike in the 11-14 age group.
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