Twentieth Century Fox wants to talk to teens the way they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik.
The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to 2014's The Maze Runner based on James Dashner's book trilogy. In the movie, a group of boys look for clues about a mysterious organization called WCKD.
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