Mobile Marketing Stats to Justify Your Budget
Check out this list of power stats that help marketers defend their current spending and present a case for increased budgets.
The rise of advertising dollars being allocated to mobile channels is based on strong predictions that drive growth. Google and Facebook are responsible for a majority of mobile ad spend; both companies saw their combined mobile ad revenue increase by $6.92 billion in 2013.
Adknowledge contributor Brian Honigman put together a convenient list of power stats that will help marketers defend their current spending and present a case for an increased budget for mobile marketing.
Below is the short list; see the full post for details and takeaways.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in