Mobile Industry Groups Likely to Adopt New App Privacy Guidelines
Mobile app industry groups and privacy advocates are making headway on establishing a new set of mobile app guidelines that will give consumers more transperancy about what personal information is being taken from their phones and tablets and given to marketers.
USA Today has more: “The plan will likely provide a brief, easy-to-read snapshot of an app’s privacy policies, similar to nutrition labels on food packages. The snapshot would give consumers the bottom line on what information the software collects, such as physical location, surfing habits and personal contacts, and how that data might be used or shared with other companies.”
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