Mobile Game Distribution Still An Issue

In a Reuters article relayed by MocoNews.net, Glu Mobile marketing director Patrick Mork said that while mobile games are coming along fine, distribution remains a problem.

The article went on to explain the difficult environment mobile game developers face. “Developing hit games for the mobile phone is complicated, however, by the evolutionary speed of the industry and by a lack of reliable market data, since telecoms operators are often loath to provide game firms anything more than basic information on consumer tastes or demand.” There’s also that two-inch-LCD issue; it’s hard to make a decision about purchasing a game based on a couple of words in an 8-point font on a cell phone screen.

Despite these hurdles, mobile game industry “growth could be enormous, given that only about 5 percent of the people who own the normal Java-enabled mobile phones actually download games for a few dollars each.” Some industry analysts estimate the market could be worth as much as $11 billion by 2010, according to the article.

Hate to wait? Play a game [Reuters via MocoNews]