Mobile, Facebook App Users Prefer Ad-Supported Versus Paid

Standard banners fall flat, per MediaBrix/Harris Interactive

Of Facebook’s nearly 1 billion users, 235 million play games on the social network, and the App Center it launched in May attracts 150 million users each month. That’s a pretty large pool for advertisers to fish from, assuming brands use the right bait. Users would rather be shown ads that pay for an app, but standard banners fall flat, according to a survey of 2,236 U.S. adults conducted by Harris Interactive on behalf of social and mobile ad firm MediaBrix.

A majority of Facebook app users (87 percent) and smartphone owners (61 percent) said they prefer free apps versus apps they would have to pay for.

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