Mobile Entertainment: U.S. Market At Major Crossroads
Mobile Entertainment gives some thoughts on the state of mobile media in the U.S., saying that while ringtones and picture messaging have both captured the public’s conscious, it remains to be seen what happens on the mobile advertising side.
“The September decision by the New York Times to drop its subscription firewall doesn’t illustrate a failure to make money from paid content–they are reportedly waving goodbye to $10 million in annual subscription revenue,” writes M:Metrics CMO and senior analyst Mark Donovan.
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