Contextual Search is the Future of Mobile
Contextual-based software still uses search engines to deliver information, but users no longer have to interact with them directly.
Tel Aviv-based mobile startup Everything.Me represents a “gigantic, fundamental shift in how people interact with the Web,” according to Quartz.
Why? Because the company’s software replaces an Android user’s home screen with one that is uniquely customized according to individual movements, search history, app use, entertainment preferences, calender events and more.
Moving from Web page to Web page using traditional search engines like Google is being replaced with what is being called “contextual search” protocols that harness user signals to deliver relevant information.
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