IOS 6 Users Can Now Install Facebook Apps Directly Via Mobile App Install Ads
Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.
Mobile Facebook users running iOS 6 will now be able to install applications featured in mobile app install ads directly via Facebook, without being redirected to the App Store, and the social network also introduced some new features for developers looking to take advantage of those ad units.
Facebook said in a post on its developer blog that users accessing the social network via iOS 6 will see App Store appear in separate dialog boxes after clicking on mobile app install ads, and once they have installed the apps, should they choose to do so, they can return to the point on Facebook where they left off.
Developers can now customize the creative in their mobile app install ads directly via the app dashboard, power editor, or the ads application-programming interface, allowing them to tailor descriptions of their apps to the users they are trying to reach, as well as to include...
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