Mobile App Downloads Down In April: Fiksu
Mobile app downloads declined in April, while the cost to acquire a loyal customer went up, according to Fiksu, a company that offers services for marketing iOS and Android apps.
Check it out: “The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dropped by 4.9 percent to 4.23 million daily downloads, down from 4.45 million in March. The Fiksu Cost per Loyal User Index rose by 12.3
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