Mobile App Buyers Spend Big Bucks
When smartphone users spend money on applications, they spend money on applications. A new ABI Research survey of 235 US smartphone owners who purchased apps for their phone last year found that 16.5% of them spent somewhere between $100 and $499 on their mobile apps.
With many of the apps for the iPhone priced under $5, and most other mobile apps in the $7-$25 range, that’s a whole lot of application purchases.
While consumers might be thrilled with the cheap cost of a lot of their favorite iPhone applications, other app providers aren’t as happy.
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