Mobile Ad-Sponsored Content to Soar
Currently, mobile media is a mish-mash of subscription and ad-sponsored content, but that’s expected to change over the next several years.
According to a new study, mobile phone use in the U.S. is expected to hit a saturation point within the next six years, and this tipping point–combined with other converging marketplace factors–may finally unleash the advertising potential of the platform, MediaPost reports.
A new SNL Kagan study predicts that “by the year 2013, mobile phones–including consumer, business and dual users–will achieve 100% penetration in the U.S.,
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