Mobile ad platform Flurry launches new video ad solution to increase publisher revenue

Mobile analytics and advertising platform Flurry has announced its next-generation video advertising solution for publishers, aimed at maximizing app revenue via a series of customizable user experience options. Flurry’s latest SDK offers major benefits for publishers, which combined to result in a 5x lift in revenue during the solution’s beta testing.

One major benefit, says Flurry, is the high-quality playback of pre-cached video ads. Publishers can tailor the app’s user experience with a combination of skippable / non-skippable and auto-play / user-initiated playback controls.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in