Mobile Ad Data Suggests More Brand Buy-In
MoPub and Forrester show shift toward smartphones and tablets
Evidence that mobile advertising may finally be coming of age continues to roll in. On the heels of the Interactive Advertising Bureau's report earlier this week that mobile advertising jumped 111 percent in 2012, mobile ad exchange MoPub and Forrester Research have released findings today that suggest brand marketing is inevitably pivoting towards smartphone- and tablet-using consumers.
Ad buying via MoPub's exchange saw a "significant" increase during Q1 when compared to the last quarter of 2012, per Paul Gelb, the company's head of strategy.
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