M&M’s Teases Fans, Won’t Air Commercial Before Super Bowl

Someone call Page Six: There will be a new M&M’s commercial during Super Bowl XLVII that will serve as the society debut of the brand’s new tagline, “Better with M”. Hmm…intriguing. So, what else do we know about the commercial?

Nothing, really–and that’s the beauty behind the “anticipation bubble” concept referenced by marketer Roy Benin in this Ad Age article. The big tease is a marketing strategy that your stoic nun-schooled grandmother would appreciate.

See, the public is addicted to instant gratification.

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