MLB OPENING DAY: Facebook Users View 40M+ Videos

The 2015 Major League Baseball season is underway, and Facebook is finding itself in more and more lineups.

MLBUnderwayThe 2015 Major League Baseball season is underway, and Facebook is finding itself in more and more lineups.

Facebook sports partnerships executive Devi Mahadevia shared some examples of MLB teams and players using the social network during the league’s opening week in a Facebook Media blog post.

She wrote:

MLB used Facebook video to build anticipation for Opening Day by highlighting fans, athletes and teams. Combined, the league and teams posted hundreds of mobile-optimized videos across their pages, featuring hype videos and highlights.

The New York Yankees and other teams posted in-game highlights and status updates such as, “watching Toronto Blue Jays vs. New York Yankees,” to drive awareness. MLB and teams racked up more than 40 million video views and reached nearly 30 million unique people with the content they posted for Opening Day.

In addition, players like Mike Trout also posted to Facebook around Opening Day excitement and shared team videos.

#OpeningDay!!! Excited and honored to be able to take the field today…#Angels

Posted by Mike Trout on Monday, April 6, 2015

Trout, via Facebook Mentions, also took to the comments section of the post to engage with fans directly.


Facebook offered fans a Trending experience to better surface the great conversations happening in real-time and aggregating relevant posts, pictures and videos around this week’s opening games.


Readers: Did you interact on Facebook while partaking in MLB’s opening week? David Cohen is editor of Adweek's Social Pro Daily.