At some point in the last week, social media users almost couldn't help but stumble across a video or mention of Texas State Senator Wendy Davis' filibuster of controversial anti-abortion legislation. And in many cases, they probably couldn't help but notice the orange-and-green Mizuno Wave Riders that she wore as she stood upright for 13 hours.
According to fresh data from Kontera, the buzz has been a boon to Mizuno in recent days when it comes to online branding.
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